Its the Freshwearer

Like freshmaker...get it?..mentos? freshmaker..freshwearer? No?

Anyways, the brilliant minds at Lancome have come out with a new foundation called Teint Idole Fresh Wear . Fresh Wear ( as us industry insiders like to call it ;-) ) is a 18-hour long-wear matte, retouch free makeup. Fresh wear , to me, feels like a tinted moisturizer. You don't get the feeling as though you're wearing a full coverage foundation but you get the coverage that you need. You get a beautiful dewy look after application and the beauty is, you need so little of this product. I would recommend only apply where you really need it, which for most individuals is on their T-zone. A little goes a long way and I would suggest applying with a racoon brush (aka stipple brush). Teint Idole Fresh Wear has "shine control technology that keeps the skin looking fresh all day". You get a matte, flawless finish without the need to retouch.

I will admit that I've always been wary of long-wear makeup. There are A LOT of product lines out there that advertise long-wear makeup and to be honest, some REALLY don't work.

At the risk of sharing TMI, I sweat, a lot, when its hot and humid outside. I live in Toronto right now and as anyone on the east 'coast' knows, humidity is DISGUSTINGLY high out here. My friend sent me a text the other day saying : "17 days of july were 35 or more with humidity, I swear its not usually like this!" This just shows how horrible the weather is. As for wearing makeup, I don't. Or I should say didn't, until I got Teint Idole Fresh Wear !!

I'd been on the look out for long wear foundation for bridal makeup but one that would stay on well during the humid summer days. A special birdie suggested Fresh Wear to me so I thought to give it a try. I used it on myself on a hot, humid day where I had to wear a full face of makeup to work. It stayed. It really really REALLY stayed. It didn't stop me from sweating (how divine would that be?!) but it stayed put and looked just as good 6 hours later when I was done work. I can promise you this, if it stayed on my face after all my gross sweat, it will stay on your face.

Teint Idole Fresh Wear comes in 12 shades, in simple packaging at an affordable $40/24ml. It is safe for all skin types and it is non-comedogenic, non-acnegenic and Dermatologist tested.

You can pick up your own at your nearest departments store, shopper's drug mart, beauty retailer or online at www.lancome.ca

Go get one...now!

**no endorsement implied**